Meet the team

OUR TEAM

Allison Nash

Owner/Head designer

What do you do at/for Sweet Pea?

As the creator of Sweet Pea I am still leading the direction of the company and still do lots of the designs.

What’s your favourite design on the website?

My current favourite design on the website is the Mandala quilt. My favourite changes often though as we bring out new designs.

What hobbies do you enjoy?

Most of my hobbies revolve around sewing. I love sewing clothes, quilting, crocheting and knitting. I also love to get outdoors, going on walks and swimming.

Annette Robbie

General Manager

What do you do at/for Sweet Pea?

I am kept busy running Sweet Pea’s Facebook group. I love chatting with our lovely Sweet Pea members and admiring their work. I also run the monthly sew-alongs with Holly. Behind the scenes I manage the day to day running of Sweet Pea and make sure everyone stays inline :)

What’s your favourite design on the website?

My all time favorite design is the Freeform Table Runner. Every single one of these that I see posted in the facebook group looks like a piece of art.

What hobbies do you enjoy?

I absolutely love gardening although this has been reduced to courtyard containers in our new inner city apartment. I love keeping fit and taking my dog for long walks with my husband.

Alyssa Robbie

Head Embroidery Machinist

What do you do at/for Sweet Pea?

I test all of the designs. I am in charge of quality control of the instructions. My favourite part is picking fabrics out of our beautiful fabric library. I am in charge of training and supervising the other embroidery machinists and take final photos of the product as well as modeling the products.

What’s your favourite design on the website?

My favourite design is the newly released Watermelon Clutch bag.

What hobbies do you enjoy?

My Hobbies are anything crafty. I love baking and decorating cakes, as well as Macrame which I recently learnt how to do. I also love going to the gym, travelling, op shopping (thrift store / charity shopping) and I have an addiction to buying plants.

Emma Wakeling

Designer

What do you do at/for Sweet Pea?

My main role is to create, illustrate and digitise new designs, however I also contribute to almost every part of the design process. I liaise with the head designer Allison, the sewists and customers to turn ideas into unique and exciting new designs. I manage the testing process, creating the instructions, addressing any concerns which arise and finalising products.

What’s your favourite design on the website?

My favourite design (perhaps a bit biased) is Lucy’s Garden. The design is based my very pretty kitty, Lucy. The Halloween designs are also my favourite.

What hobbies do you enjoy?

Sewing and illustration are definitely my main hobbies, but I also enjoy gardening, cats and a bit of geology when I get the chance.

Tim Dawson

Customer Service and Tech Support

What do you do at/for Sweet Pea?

I started out only sewing, however I have now shifted to answering emails and addressing concerns with any designs! I do a bit of work digitizing (resizing designs mostly, as well as fixing any issues) and I also try to help monitor the Facebook groups.

What’s your favourite design on the website?

My favourites are by far the cute animal zipper purses (in the 4x4 and 5x5 hoop sizes). If I had to pick one I’d probably say the Fox, however I love them all.

What hobbies do you enjoy?

I have a few different hobbies I enjoy in my free time ranging from video games, working out, taking my dog for walks, sewing, and building/repairing computers.

Holly Nash

Advertising and Graphic Design

What do you do at/for Sweet Pea?

All things advertising and graphic design creating all sorts of advertising material for Sweet Pea including social media, magazines, sew-a-longs and more! I also work with Annette to design and plan new and exciting marketing campaigns and events for Sweet Pea.

What’s your favourite design on the website?

My favourite design would have to be the Beauty block and quilt design.

What hobbies do you enjoy?

Probably my favourite hobby during the week would be going to the gym or going out for breakfast. I love going on all kinds of adventures with friends. I also love travelling and I try and go to at least one different country a year to experience new and exciting cultures.

Cassie Brown

Embroidery Machinist

What do you do at/for Sweet Pea?

I am new to the Sweet Pea team but loving every minute of my time with this beautiful team. I test all new coming Sweet Pea designs and take step-by-step photos for the instructions creating an easy to follow process.

What’s your favourite design on the website?

My favourite design is the dachshund tote bag! I am obsessed with dachshunds <3

What hobbies do you enjoy?

I love all things plants and puppies as well as travelling to as many countries as i can. I also love being active and playing sports such as squash, netball and soccer.

Friederike Seiler-Schulz

Embroidery Machinist and German Translator

What do you do at/for Sweet Pea?

Since the beginning of 2015 i've a member of the SweetPea family. I test the files, sew design examples and write the German instructions. Furthermore, I organize the German SweetPea performances at exhibitions such as the Nadelwelt in Karlsruhe in 2018 and also in 2019. I also write articles about SweetPea embroidery-files in German patchwork magazines.

What’s your favourite design on the website?

My favorite is the vintage quilt, but the mystery quilt 2018 is a project that is very close to my heart

What hobbies do you enjoy?

My hobby is my creativity. I like to experiment with the most different materials and test new things. At the top is the sewing of clothing for my little granddaughter, the embroidery machine is of course almost always used with.

Lorie Ward

Embroidery Machinist

What do you do at/for Sweet Pea?

I do the final testing of designs and review and edit final instructions looking at all of the minor details. This is so all of the instructions are looked over from a second pair of eyes before they are then sent for further testing by Friederike for German.

What’s your favourite design on the website?

There are so many that I love, but if I have to pick only one, it would be The Wonder Quilt.

What hobbies do you enjoy?

I love to target shoot with my dear hubby, hang with friends and family, read, and of course, stitch out Sweet Pea designs.

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