About Sweet Pea
Starting in 2014, Sweet Pea has been making machine embroidery designs for over a decade, celebrating our 10 Year Anniversary in 2024. Each member of our team brings their own creativity and expertise, ensuring that every design we offer reflects our collective enthusiasm and craftsmanship. We take pride in supporting both experienced embroiderers and newcomers, and we’re excited to share our love for embroidery with you!
Business Operations Team
Allison Nash
Founder and Owner
Annette Robbie
Business Development Manager
Deanna Robbie
General Manager
Marketing Team
Kayden Walsh
Marketing Manager
Erin Payne
SEO and Content Manager
Christine Vance
Affiliate and Marketing Coordinator
Media and Support Team
Martyn Smith
Educator and Creative Design Technician
James Nash
Videographer and Editor
Tim Dawson
Customer Support
Sweet Pea Designers
Emma Wakeling
Senior Designer and Digitiser
Silvanna Sawyer
Graphic Designer and Digitiser
Nadia Baguley
Graphic Designer and Digitiser
Sewing and Machine Embroidery Technicians
Cassie Brown
Sewing Manager & Machine Embroidery Technician
Alyssa Stover
Senior Machine Embroidery Technician
Friends of Sweet Pea
Our Headquarters
Sweet Pea Machine Embroidery is a proudly Australian company based in Brisbane on Meanjin land.
Most of our team work in our headquarters, but we also have designers, testers, and other staff across the globe, making us a truly international organisation. We also tour the globe when we can, with shows in Australia, America, and Europe.