About Sweet Pea

At Sweet Pea, our dedicated team has been crafting machine embroidery designs for over a decade. Each member of our team brings their own creativity and expertise, ensuring that every design we offer reflects our collective enthusiasm and craftsmanship. We take pride in supporting both experienced embroiderers and newcomers, and we’re excited to share our love for embroidery with you!

Business Operations Team

Allison Nash

Founder and Owner

Annette Robbie

Business Development Manager

Deanna Robbie

General Manager

Marketing Team

Kayden Walsh

Marketing Manager

Erin Payne

SEO and Content Manager

Christine Vance

Affiliate and Marketing Coordinator

Media and Support Team

Martyn Smith

Educator and Creative Design Technician

James Nash

Videographer and Editor

Tim Dawson

Customer Support

Sweet Pea Designers

Emma Wakeling

Senior Designer and Digitiser

Silvanna Sawyer

Graphic Designer and Digitiser

Nadia Baguley

Graphic Designer and Digitiser

Sewing and Machine Embroidery Technicians

Cassie Brown

Sewing Manager & Machine Embroidery Technician

Alyssa Stover

Senior Machine Embroidery Technician

JungIn Cha

Machine Embroidery Technician

Friends of Sweet Pea

Our Headquarters

Sweet Pea Machine Embroidery is a proudly Australian company based in Brisbane on Meanjin land.

Most of our team work in our headquarters, but we also have designers, testers, and other staff across the globe, making us a truly international organisation.

We also tour the globe every year, with shows in Australia, America, and Europe.

Upcoming Shows