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Machine Embroidery Moodboards - How and Why

machine embroidery moodboards blog

We are often asked how we choose colours or themes for our designs and project samples. We always want to encourage you to create your own unique result, but we also know how hard it can be to pick colours from an empty sewing space! One way we go about coming up with designs and colours is through the use of moodboards.

By arranging images, materials, colours, and other inspiration, a moodboard can allow you to create a cohesive concept or feeling for your project. Below are a few examples of moodboards for recent designs we have released:

Retro Revival

retro revival moodboard

Who doesn't love a good retro look? Martyn chose the colours and style for our March bag technique sew along and said this about his inspiration:

"My mood motivation was 70's Tupperware, Formica kitchen furniture, and coloured whiteware. Bold and busy wallpaper and furnishing fabrics."

Nonya Blossom

nonya blossom moodboard

Our Decorative Tile Coasters and Placemat were both designed by Nadia. These designs were inspired by the streets of Penang, where old shop houses feature these antique tiles – referred to locally as ‘Peranakan tiles’ or ‘Nyonya tiles’. These tiles can be made in many different colours and patterns, so the designs and colours were made to reflect this.

Farm Friends

farm friends moodboard

At Sweet Pea, we love a cute farm animal design! And our latest Chicken Zipper Purse really hits all the sweet spots. This particular cutie was inspired directly by our Sewing Manager Cassie's adorable chicken earrings, with a little Sweet Pea flair on top.

Anime Girl

anime girl moodboard

A riff on our popular Anime Inspired Cosmetic Bag designed by Emma, our brand new (as of today!) Popstar Purse follows the anime theme once again. Starry eyes, fun hair, bright colours, and an overall cute design are all part of what make this design really pop (pun intended). 

Moodboard Designs

So, you know why we make these and how they look, but how do we make our moodboards in the first place? This is something we will go over in more detail in a future video, but at its most basic, we gather images, fabrics, threads, previous designs, patterns, colours, and more, and place them all together to see how they fit. In the case of a moodboard, we use design software to collate, but our designers and sewers will often put fabrics and thread or sketches and magazine cut outs together in real life to see how they work.

Do you use moodboards or would you consider it in your next project? Let us know in a comment below!

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